How to Write an Effective Press Release

There are some clear rules when it comes to writing press releases — covering everything from news angles to structure. Before you write and issue a press release, ask, “Is there news value in this story? And, “Does it warrant a release?” Too often organizations feel obliged to write press releases using material that is not newsworthy. Fact: if the journalist does not consider it newsworthy, it won’t get coverage. Your aim is to get coverage and raise awareness among your target audiences.

Learn how to write a great press release and the reasons why you should use this form of marketing





  • Item #: DLG_PR

How to Write an Effective Press Release

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