Anniversary Letter Promotiom

However many years you have been in business an anniversary is a time to celebrate! The traditional marketing direction is ads offering discounts to match the years in business or promoting it like a birthday party. These promotion methods really aren’t effective when trying to attract new members.

 

The owner should send a yearly letter to the members making note of what the past year was about, what changes were made to the business, personal stories of interest; such as family anecdotes, and perhaps member success stories. The letter should include hopes for the upcoming year and always thanking them for the continued support. We end these letters with "thank you" gifts which include Trial Memberships for their friends. 

 

This guide provides an outline of what you should prepare and one sample letter.

 

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Anniversary Letter Promotiom

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